A fresh perspective. Over 35 years of experience helping companies succeed.

After more than 35 years of experience with large, medium and small organizations from across the globe, Mark Blackwell is making this experience and advice available to select companies and individuals. His journey across four decades – from champion motocross racer to experienced business advisor – has been an adventure awarding Mark a unique perspective and depth of knowledge.

Learn about Mark by scrolling through his career's milestones, and contact him to discuss your needs. Join Mark, and perhaps you can add another milestone for your own organization.

What's New

Kellogg Executive Scholar Program

Mark recently completed the Executive Scholar Program at Northwestern University's prestigious Kellogg School of Management.

1970

Mark is presented with the opportunity to ride for Swedish motorcycle maker, Husqvarna. As a self-employed professional rider, he races in both national and international Grand Prix motocross events, winning two AMA championships.

A winding road. From international motocross racing champion to Vice President.

Mark began his career as a top level, professional motocross racer. As one of the first American Champions, he has raced on the Grand Prix circuit in Europe and won two American Motorcyclist Association championships. In 2000, Mark was inducted into the AMA Hall of Fame. The drive, determination and discipline that served Mark so well in his racing years, has proved invaluable in his transition from racing into business and management.

The Move to Management

After racing, Mark transitioned into the business world while earning his Bachelor’s Degree in Business Management and a Master’s in Business Administration. Ever since then, he has continued to build his career and reputation helping organizations like Suzuki, Husqvarna, and Polaris achieve success.

New Challenges

Mark has led teams from as small as 5 to more than 250 people and managed budgets of less than $10 million to more than $150 million. He has been responsible for businesses with sales of just over $10 million to more than $250 million and ran an International Division of a publicly traded company generating more than $50 million in operating profit. Now, he’s ready for new challenges, and is excited to set another milestone with your company.

1975 - 1976:
As a development rider, Mark tests and develops various new, industry-leading products: Scott Plastic Boots, Fox Air Shox & Goodyear's Eagle MX2 Tires

1976 - 1980:
Mark organizes and runs the Suzuki School of Motocross as Chief Instructor. The following year, he takes over Suzuki's troubled race team as Team Manager. They win 6 national and 2 regional championships.

Solutions delivered. Advisory services for senior management of small- to mid-sized companies.

Mark Blackwell + Associates provides advisory services on an hourly, project or on-going basis. Whether you are looking for insight and guidance approaching a new challenge or you simply need additional help to compliment your current team, just having a fresh set of experienced eyes to look at a problem from a different perspective can be just what you need. When your needs require highly specialized skills, Mark's trusted network of associates will provide valuable insights.

For more than 30 years, Mark has maintained a reputation of discretion when handling highly sensitive, confidential information. Confidentiality and Non-Disclosure agreements are always signed, and only information that the client wants to become public is ever discussed with others not involved in a project. Mark only works with or refers Associates with similar values.

*Please Note: Because of Mark’s long tenure as an executive of Polaris Industries, Inc. and non-compete agreements, Mark will not accept assignments from Polaris’ competitors. Likewise, because Mark is helping the International design and brand development firm Kiska enter the US market, Mark will not accept assignments from Kiska’s competitors.

1981

Mark reunites with Husqvarna as Product Manager and is promoted to Vice President of Marketing in just over a year.

1986

Moving up in the ranks of American Suzuki Motor Corporation, Mark takes over all sales, marketing and service ops for the Motorcycle & ATV division. He oversees record growth in market shares and profitability. He also assumes responsibility for the troubled Marine Division.

1992

Mark joins Arctic Cat, where he grows the company's revenue from less than $150 million to over $500 million as VP of Sales & Marketing.

Trusted Advisor

Over the past 5 years, MB+A has provided strategic advice and support to the North American leadership team as they achieved record braking sales & profitability.

During 2017, Mark will work closely with the KTM Group’s new North American President, John Hinz and his team as they continue to strengthen the market position for both the KTM & Husqvarna Motorcycle brands.

Brand Development

Since 2014, MB+A worked closely with the North American Executive Team along with Managing Directors in Austria on the “re-launch” of this iconic brand.

Over the past three years, Husqvarna Motorcycles achieved all-time record sales while developing the leadership team & dealer network plus extensive brand awareness & image building activities.

Sport Renewal

With the US Motorcycle Market experiencing sluggish growth as Baby-Boomers (who drove record growth) exiting the sport, a dedicated group has formed the United States Motorcycle Coaching Association in an effort to welcome more new riders into the sport. Mark Blackwell is one of the three founding members.

www.usmca.org

Business Development

Over the past several years, Mark has helped Kiska establish a larger presence in North America and attract additional clients.

Kiska is a highly respected International Design & Brand Development firm which is based in Austria but serves clients globally. Kiska is best known for creating stunning product designs – everything from bottles for sparkling water to automobiles and full-sized trucks – and helping companies create differentiated brand positions, often premium positioning. While best known in Europe, Kiska is now expanding its client roster and presence in Asia and North America. If your company can benefit from world-class design or help building a stronger brand, contact Mark.

Diversification

During 2012 and 2013, Mark worked closely with Altoz to help move the company into an entirely new business segment. Serving as Client Relationship Manager and as counsel to the owners, Mark helped to successfully differentiate and position the new brand for Zero Turn Mowers, and provided strategic guidance on all aspects of the project leading up to it's launch.

Marking Milestones. Consistently increasing both revenue and profitability.

Since the 1970s, Mark has been involved in various facets of the motorcycle and recreational vehicle industry. From motocross rider to chief instructor, Vice President of sales and marketing, general manager, to vice president of international operations he has had a hand in developing products, producing results and growing revenue.

As an advisor, he's now helping companies develop new business, strategic plans, and diversification strategies.

2005–2007

as Vice President–Victory Motorcycles & International Operations for Polaris Industries

Generated > 50 million in operating profits

1992–2000

as Vice President–Sales & Marketing for Arctic Cat Inc.

Grew revenue from $150 million to more than $500 million

1986–1992

as Marketing Director–Motorcycle Division for American Suzuki Motor Corporation

Record profitability & market share growth in Motorcycle & ATV product lines

2000

Taking over responsibility for Polaris' Victory motorcycles, Mark and his team completely remodernize the product line, achieving industry-leading quality, customer satisfaction and  four-fold retail growth

2009

Moves into a corporate role, supporting the Victory Team and focusing on how to create a larger, more global motorcycle business

2011

Mark begins to reduce his time commitment with Polaris focusing on Special Projects and relocates back “home” to California. Polaris allows Mark to consult with several other, non-competitive businesses.

What’s Now

Teaming up with NUVIZ

NUVIZ, a San Diego-based technology start-up asks Mark to join its Advisory Board to help bring Head Up Display technology to motorcycle helmets.

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Continued Education

In addition to his Bachelors & MBA degree programs, Mark has continued his ongoing education at leading schools including the Carlson School of Business at the University of Minnesota and the Wharton School at the University of Pennsylvania. Mark recently completed the Scholar’s Program at the…

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Mark recently completed the Executive Scholars Program at the Kellogg School of Management.

The prestigious AMA Hall of Fame ring

The Hall of Fame!

In October 2013, Mark was elevated to ‘Legend’ status in the AMA Hall of Fame, one of only six individuals at the time.

In July 2014, Mark is inducted into the Polaris Hall of Fame during the company's Summer Dealer Meeting & 60th Anniversary Celebration.

Mark's induction into the Polaris Hall of Fame.

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2013

Mark is elevated to Legend Status in the AMA Motorcycle Museum Hall of Fame - one of only 6 Legends, at the time.

2014

Mark formally retires from Polaris after 13 ½ years and forms Mark Blackwell + Associates.

What's next? If you’re interested in hearing more about what Mark has to offer, send us a message.

Teaming up with NUVIZ

NUVIZ, a San Diego-based technology start-up asks Mark to join its Advisory Board to help bring Head Up Display technology to motorcycle helmets.

Show More

Continued Education

In addition to his Bachelors & MBA degree programs, Mark has continued his ongoing education at leading schools including the Carlson School of Business at the University of Minnesota and the Wharton School at the University of Pennsylvania. Mark is currently enrolled in the Scholar’s Program at the Kellogg School of Business at Northwestern University.

The Hall of Fame!

In October 2013, Mark was elevated to ‘Legend’ status in the AMA Hall of Fame, one of only six individuals at the time.

In July 2014, Mark is inducted into the Polaris Hall of Fame during the company's Summer Dealer Meeting & 60th Anniversary Celebration.

Mark Blackwell capped off his remarkable career in the motorsports industry by providing Polaris with more than a decade of focused, dedicated leadership. Most significantly, in the first decade of the new millennium he led the Victory Motorcycle division through a period of dramatic growth and brand evolution. Mark joined Polaris in 2000 as General Manager of Victory Motorcycles after a world championship motocross racing career and two decades of executive leadership with powersports manufacturers. With his laser focus, tireless efforts and outstanding managerial and organizational skills, he led a Victory team that energized the brand and produced a string of breakthrough new models. Victory truly became “The New American Motorcycle” with motorcycles such as the game-changing Vegas, the revolutionary Victory Vision and the flagship Cross Country. Mark and the Victory team delivered new models year after year, grew sales and profitability, and provided American cruiser motorcycle riders with modern custom style and a new high level of performance. They also led the companywide effort toward industry-leading product quality, and Victory earned the industry’s highest customer satisfaction ratings. Mark and Engineering Manager Allan Hurd also helped create the Polaris Development Process for new product development. Mark later served as Polaris Vice President of International Operations and played a significant role in the expansion of Polaris distribution and sales in several key global markets. A widely respected industry leader, Mark served a highly successful term as Chairman of the Motorcycle Industry Council. In 2000, he was honored for his racing success and industry leadership with induction into the AMA Motorcycle Hall of Fame.


Inducted
​​​​​​​​​July 29, 2014
​​​​​​​​
Scott W. Wine
Chief Executive Officer

60th Anniversary
1954 – 2014
POLARIS